Business
Sponsorship
PHILIPS | Proud founder of PSV
PSV and Philips cherish their special partnership. This close relationship began in 1913, when Philips Sport Vereniging was founded by employees of Philips. The shared passion for sports and innovation formed the basis for a partnership that now spans more than a century.
The name Philips has been inextricably linked to PSV since the beginning and has produced numerous milestones. As of 2023, for example, the partnership holds an official world record: the longest-running sponsorship in the world. In honor of this milestone, Frits Philips, returned to 'his' city for a short time through AI technology. This innovative technology brings to life the legacy of Frits Philips, one of the club's founding fathers, and highlights the continuing influence of Philips on PSV. Now and in the future.
"Philips is of course at the heart of our club's past, present and future," said Marcel Brands, general manager at PSV. "Although the interpretation of the sponsorship has changed over the years, we are undiminished happy with the commitment of Philips. We continue to innovate together and pull together in social initiatives, in which we involve the entire region. The cooperation is therefore not only important for PSV, but for everyone in the region Brainport Eindhoven."
"We have been closely involved with the club as a founder and partner for 110 years. This makes it a good example of how we as a company stand for long-term partnerships based on innovation, relationship and impact," said Roy Jakobs, CEO of Philips. "Philips and PSV have grown from Eindhoven into world-class players. Our bond is unique and we continue to innovate. With our innovations in health technology, we contribute to PSV's better performance in several areas. That makes our partnership perhaps more relevant than ever."