The PSV selection will travel to the Johan Cruijff ArenA on Sunday in a unique bus. Thanks in part to Official Partner TOTO, the players' bus is equipped with one-off messages of success and words of encouragement. The texts were submitted by supporters and addressed to the players and staff of Head Coach Ruud van Nistelrooij, who will have to do without support in the stadium in Amsterdam. The supporters' campaign took shape last week in Eindhoven. Literally.
Because the Amsterdam mayor has ordered no PSV supporters to be present at the match in the Johan Cruijff ArenA, PSV and TOTO rigged a supporter campaign in October that could still get fans involved. In the run-up to Ajax - PSV called on supporters via various social media platforms to send in wishes or texts of encouragement, with which it could provide the players' bus with personal good luck wishes. The most unique and appropriate entries were spray-painted onto a player bus stripped on the outside by graffiti artists from Eindhoven (themselves PSV fans).
In all, many hundreds of cheers, cries and supporter songs were sent in. Then a design was made and the artists took charge of the bus. The unique player bus will only be used at Ajax - PSV. At the next (away) match, the club will have the regular player bus again. The supporter campaign will be supported by PSV in the coverage of the match. Check all our social media channels for that. Below are more pictures of the bus.